Privacy policy

Privacy Policy

Primal Gems UG (haftungsbeschränkt)
Effective Date: May 5, 2025

1. Introduction

At Primal Gems UG (haftungsbeschränkt) ("Primal Gems", "we", "us", "our"), protecting your privacy is a priority. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website www.primal-gems.com , purchase our products, or interact with our services.

We comply with the General Data Protection Regulation (GDPR) and all applicable data protection laws in Germany and the EU.

By using our website or providing your information, you agree to the practices described in this policy.

2. Data Controller

Primal Gems UG (haftungsbeschränkt)
An der Rheinbahn 31
40670 Meerbusch
Germany
Email: support@primal-gems.com
Commercial Register: HRB 24436, Amtsgericht Neuss
VAT ID: DE453496754

3. What Personal Data We Collect

We may collect and process the following personal data:

a. Identity and Contact Data
Name
Email address
Telephone number
Billing and shipping addresses

b. Account Data

c. Transaction and Payment Data

Products purchased
Payment method used (handled securely by third-party processors; we do not store full payment details)

d. Technical and Usage Data

IP address
Browser and device type
Operating system
Pages visited and time spent on site
Referrer URLs

e. Communication and Preference Data

Customer support inquiries
Marketing preferences
Product reviews or survey responses

4. How We Collect Your Data

We collect your data:

Directly from you: When you register, place an order, contact support, or subscribe to our newsletter.
Automatically: When you use our website via cookies and similar tracking technologies.
From third parties: Such as payment providers, shipping partners, and analytics tools.

5. Why We Use Your Data

We use your personal data for the following purposes:

To process and fulfill your orders
To manage your account and provide customer service
To send order confirmations and delivery notifications
To send marketing emails (with your consent)
To improve our website, products, and customer experience
To prevent fraud and ensure website security
To comply with legal obligations (e.g., tax, accounting)

6. Legal Basis for Processing

We process your data lawfully based on the following GDPR grounds:

Contract performance – to process your orders and deliver services
Consent – for email marketing and use of cookies (where required)
Legal obligation – for compliance with accounting or tax laws
Legitimate interest – to improve customer experience and detect fraud

7. Sharing Your Data

We do not sell your data. We may share your personal data with:

Service providers (e.g., shipping, IT, payment processors)
Analytics and marketing partners (e.g., Google Analytics, email platforms)
Public authorities or courts when legally required

All partners are contractually obligated to handle your data securely and only for the intended purposes.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

SSL encryption
Secure password storage
Access control for staff
Regular system monitoring

Despite our efforts, no system is completely secure. In the event of a breach, we will notify affected individuals as required by law.

9. Data Retention

We retain your data only as long as necessary for the purposes outlined in this policy or as required by law:

Customer accounts: as long as active, or deleted upon request
Orders and invoices: for 10 years (for tax/legal compliance)
Marketing data: until consent is withdrawn
Inactive users: may be anonymized or deleted after 24 months of inactivity

10. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience and analyze website traffic.

What Are Cookies?

Cookies are small text files stored on your device that allow websites to recognize your device and remember information like preferences or login status.

Types of Cookies We Use

Essential Cookies – Required for site functionality (e.g., shopping cart, login)
Analytics Cookies – Help us understand how visitors use the site (e.g., Google Analytics)
Functionality Cookies – Remember preferences like language or region
Marketing Cookies – Used to show you relevant ads or measure campaign effectiveness

Your Choices

When you visit our site, a cookie banner will ask you to accept or decline non-essential cookies. You can also:

Change your preferences in Cookie Settings
Adjust your browser settings to block cookies
Delete stored cookies manually at any time

Note: Blocking cookies may affect website functionality.

11. Email Marketing

If you opt in, we may send newsletters and promotional offers. You can unsubscribe at any time via the link in any email or by contacting us at support@primal-gems.com.

We do not send unsolicited marketing messages.

12. Your Rights Under GDPR

You have the right to:

Access – Request a copy of your personal data
Rectify – Correct inaccurate or incomplete data
Erase – Request deletion of your data
Restrict – Limit how your data is used
Object – To processing based on our legitimate interest
Portability – Receive your data in a machine-readable format

To exercise these rights, email us at support@primal-gems.com. We will respond within 30 days.

You also have the right to file a complaint with your local data protection authority (in Germany: Landesbeauftragte für Datenschutz NRW).

13. Children’s Privacy

Our website and services are not intended for children under the age of 16. We do not knowingly collect personal data from minors.

If we learn that data from a person under 16 has been collected without verified parental consent, we will delete it promptly. If you are a parent or guardian and believe your child has provided us with data, please contact us immediately.

14. Third-Party Links

Our site may contain links to third-party websites (e.g., Instagram, payment providers, or delivery tracking). We are not responsible for their privacy practices. We encourage you to read their privacy policies before sharing personal data.

15. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updated versions will be posted here with a revised "Effective Date." We encourage you to review it periodically.

16. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal data, please contact:

Primal Gems UG (haftungsbeschränkt)
An der Rheinbahn 31
40670 Meerbusch
Germany
Email: support@primal-gems.com